Rivalry Corporation, a leader in eSports and traditional sports betting, has recently announced the implementation of its eSports same-game parlay product. The new vertical will allow its players to combine bets in a single digital sports match for a better payout. Titled Same Game Combos, the product is available in League of Legends, Counter-Strike, and Dota 2 matches.
The corporation owns and runs Rivalry Limited, which is a top sports wagering and media firm that provides regulated online wagering on esports, traditional sports, and casinos for the next generation of bettors. Situated in Toronto, Ontario, the company operates in more than 20 countries around the globe, while touting an Isle of Man license and a sportsbook one in Australia.
The First Company to Offer Such Product
Steven Salz, Co-Founder and CEO of the corporation, briefed that the company is focused on Millennial and Gen Z demographics, therefore, it needs to be the first to find new sports wagering experiences. In his words, Same Game Combos will deliver one of the most popular betting options to audiences of passionate eSports fans while cementing the company's top position in the sector.
Its new same-game parlay will take advantage of one of the most popular ways of wagering across the globe and a popular wager of choice for casual players who wish to place a small with a big return. Developed with data feeds by PandaScore, the product will lend itself to improved player acquisition and hold across the company's main eSports betting, which amounts to 90% of its sportsbook activity in 2022.
Same Game Combos will also come with custom branding and animations to enhance entertainment levels on the iGaming platform and establish a proprietary sports betting experience designed for the next generation of fans. It will feature new unique visuals and interactive elements adjusted to appeal to Millennial and Gen Z audiences and their preferences.
In its press, the company informed players that its new same-game parlay is now available to users of its platform worldwide. Meanwhile, the operator wishes to resume the development of the product and design in the future. This will be done by implementing more depth, betting markets, and new eSports titles such as Valorant and more.
Working on Ontario Operations
Rivalry is one of the Ontario-licensed operators in the province, allowing it to conduct legal iGaming operations. In March 2023, the company debuted its Casino.exe in the jurisdiction with eight titles. Back then, Mr. Salz said the launch in Ontario with the firm's proven product was a thrilling new step forward for it to grow its presence and brand in the province.
A few months later, in June 2023, the local gaming firm also brought a mobile esports betting app into the province's iGaming sector. Now online in the province, the app will provide another layer of accessibility to the company's product while also providing eSports betting to broader audiences. This way the company will be able to expand its footprint in the province.
Source: “Rivalry Launches Same-Game Parlays for Esports” Rivalry Corp, August 23, 2023
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