Ontario Lottery and Gaming Corporation has recently unveiled a new lottery ticket, which gives players a chance to win an intimate music performance by country music star, Luke Combs. Branded CA$10 Instant Living Lucky with Luke Combs, the ticket would feature six top lottery prizes of CA$250,000 and five trips to Nashville to the concert.
Its new offer comes in collaboration with Atlas Experience, will give five fans a chance to watch live Luke Combs at the Ryman Auditorium in Nashville. OLG Trip Package Prize winners can also participate in a separate contest with other winners from participating Living Lucky with Luke Combs lotteries in North America for a chance to win a US$500,000 prize.
Ticket Now Available
In its latest press release, OLG's Chief Lottery and Customer Officer, Nancy Kennedy, said the Crown corporation was excited to offer music fans a chance to attend a Luke Combs concert. He noted that the prizing opportunity is just one of OLG's ways of enhancing its lottery ticket products and demonstrating its commitment to giving Ontarians new winning experiences.
OLG's new CA$10 Instant Living Lucky with Luke Combs ticket is available for purchase at Ontarian retailers from August 7, 2023. It features six top lottery prizes of CA$250,000 and a second chance contest for a chance to claim one of the five trips to Nashville for players to witness an exclusive Luke Combs concert at Ryman Auditorium in Nashville.
In addition to that, OLG noted that all second-chance contest entries must be submitted by October 13, 2023. More details on this can be found on the OLG Living Lucky with Luke Combs Second Chance Contest website. The odds of winning depend on number of entries received. However, this offer is only available to Ontarians and is not accessible to individuals in other provinces.
The Crown elaborated that Trip Package Prize winners will also gain entry to a secondary draw as part of a chance of winning one of two more available prizes. The first one is a US$10,000 windfall, which comes with the cool odds of 1 in 5. While the other one is one VIP seating and meet & greet experience at the Luke Combs concert with odds of 1 in 4.
Recent Announcements by OLG
Just last week, the Crown corporation revealed that it will be celebrating the 30th anniversary “Winner! Gagnant!” win tone with a special campaign. For the occasion, the Crown corporation is releasing a fresh new remix from local Ontario artists, Loud Luxury and Preston Pablo. The widely popular tone will now be taken on a tour across the province.
Also, in July 2023, OLG struck a new affiliate marketing partnership with Gateway Casinos & Entertainment which operates 14 land-based casinos across Ontario. As part of the collaboration, the operator will now promote OLG's online slots, table games, live casinos, and digital sportsbook, PROLINE+ on OLG.ca to guests of its 14 gaming locations in the province.
Source: “OLG Becomes the First Canadian Lottery to Offer a Chance to Win a Once-in-a-Lifetime Luke Combs Fan Experience” PR Newswire, August 11, 2023