This week, Caesars Entertainment announced the launch of its internet casino app branded Caesars Palace Online Casinos. The new platform is available in all jurisdictions where the gambling giant operates, including Ontario. The app is available on iOS, Android, and desktop devices, and again connects players to the operator's industry-leading loyalty program, Caesars Rewards.
The operator is one of the many gambling brands licensed to offer online casino and sports betting options in Ontario after the province opened up its iGaming sector for third-party operators. It was one of the first companies to go online in the new market in April 2022 and also boasts a retail sportsbook at Caesars Windsor Casino in the province.
Stacked with New Features and Perks
With the new iCasino app, players can accumulate Caesars Rewards Tier Credits to increase their status and Reward Credits that can be converted into Caesars Rewards experiences. Reward Credits can be redeemed at one of the operator's numerous sites across the U.S. and Canada. Therefore, every point can be used on a getaway, world-class culinary experience, curated VIP experiences or bonus cash in the app.
For the launch, there is a thrilling omnichannel welcome offer that gives players the chance to win real-life experiences at one of the company's destinations. These packages include flight credits for travel, culinary experiences, VIP nightlife packages, cruises, and much more. The app will also add new digital promotion content such as deposit bonus matches, reward spins, and mystery bonus drops several times a week.
The newly launched app also operates on a natively built proprietary gaming platform which impresses with a cool interface and most importantly, a user-friendly look. Also, its front-end content can be managed and utilized in real-time, there is also a modified bonus engine, which allows for deeper customization and segmented player promotions.
The company also shared that the new app also comes with a wide range of exclusive branded Caesar games, along with hundreds of classic titles and innovative iGaming content. This includes American Roulette, slot games from some of the sector's best suppliers, Live Dealer Blackjack, Baccarat, and classics such as Video Poker, Progressive Jackpot slots and much more.
Ontario's Market in Numbers
Caesars Palace Online Casino is now part of Ontario's highly competitive sector for iGaming. For the first quarter of 2023-2024, or the period between April 1 through June 30, 2023, the province handled the online betting volume of CA$14 billion. This translated into CA$545 million in gaming revenue from a total of 46 operators who ran 71 gaming websites.
In addition to a wide variety of online gambling options, the iGaming model has brought a number of benefits to the province. A report by Deloitte indicated that the privation of the sector provided more than 1,800 direct jobs and another 7,900 indirect ones. The report also predicts that the iGaming sector could employ 17,660 people directly and indirectly in 10 years' time.
Source: Warren, Greg “Caesars launches new online casino mobile app in Ontario” Canada Sports Betting, August 17, 2023