This week is one of tremendous importance for Bragg Gaming Group's expansion, as the B2B iGaming supplier inked a lucrative partnership with Flutter Entertainment. As per the deal, the online casino provider will roll out its market-leading games with the gambling giant's brand PokerStars. Thus, further continuing Bragg's global expansion plans.
Bragg Gaming Group is a content-oriented online gambling technology provider, delivering its first-in-class tech and games to online and land-based gaming operators. Its portfolio includes content from in-house brands such as Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and ORYX Gaming, as well as from studios part of the Powered by Bragg program.
Major International Exposure Deal
Through the arrangement, the leading iGaming aggregator and provider of games will debut its immense portfolio of iCasino titles to players of PokerStars. In Europe, the supplier expects to start off the roll-out with the brand in the coming weeks in the UK, Italy, Portugal, Spain, Denmark, and Sweden. And later in New Jersey, Michigan, and Pennsylvania.
Once the integration is complete, players of the massive brand will gain access to fan-favourite titles from the distributor's Bragg Studios, including Fairy Dust and Mystery Mine from Atomic Slot Lab and Sea of Plenty from Indigo Magic. Also, the operator will see the launch of exclusive content from the Powered by Bragg portfolio, including the debut of the hit title, Devil's Lock.
President and COO of BGG, Lara Falzon, shared the company is pleased to partner with one of the most popular and global tier-one operators and key brands from Flutter Entertainment. She also believes that the provider's high-performing games will deliver unique experiences to players of the operators in the UK, Europe, and North America, and the firm will also gain global reach.
Furthermore, Ms. Falzon remarked that the agreement corresponds to the aggregator's strategy to team up with major strategic partners and believes the collaboration matches their growth endeavours. She and the company's team are looking forward to delivering their exclusive proprietary and third-party games to the operator in a number of jurisdictions across the globe.
Previous Partnerships
In the last year, Bragg Gaming Group inked some noteworthy partnerships to build on its operations and reach more audiences. One of those deals was with Microgame in Italy, which was revealed in April 2023. According to estimates from H2 Gambling Capital, the market is the second-largest on the continent and it would produce US$2.4 billion of iGaming revenue in 2023.
Rewinding to October 2022, the prominent B2B provider of iCasino content announced that it had joined forces with Sega Sammy Creation. The collaboration granted the provider exclusive rights to distribute a selection of SSC content portfolio to internet gaming operators in the U.S., U.K. and other regulated markets.
Source: “Bragg Gaming Begins Global iGaming Content Roll-Out with PokerStars” BusinessWire, August 8, 2023
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